What's New
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Our Business
Geno distinguishes itself through a highly experience team of executives with diverse industry backgrounds, each boasting a successful track record in leading blockchain initiatives. Our team combines deep industry knowledge with insight in manufacturing and emerging technologies, further bolstered by strong partnerships with renowned car brands and other key partners. This exceptional synergy enables us to drive innovation and offer strategic leadership in the industrial application of enterprise blockchain solutions.
Customer Export Market
US and Europe
Customer Import Sources
Africa, Australia, Indonessia
Rep and Management Centre
UK and Sweden
RnD, Product & Project
Greater China
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Malaysia
Business Rep
Hong Kong
Management Team
Traceability
Blockchain technology plays a crucial role in enhancing backward traceability within the manufacturing industry. By creating an immutable record of supplier-chain management, it ensures transparency and meets regulatory compliance requirements. Additionally, it effectively addresses issues such as counterfeit parts, ownership fraud, and recall inefficiencies.
Geno initially focused on the automotive sector but has since expanded its offerings to address specialized needs of the solar, battery, electronics, and pharmaceutical industries.
Direct-to-consumer (DTC)
As part of our commitment to forward traceability, our Direct-to-Customer (DTC) strategies empower brands to establish early engagement with their customers, fostering increased customer loyalty. By offering valuable consumer insights, these strategies enable more agile and responsive business interactions. This creates an ecosystem that allows brands, dealers, or service providers to incentivize potential end-users and engage with them at an earlier stage. The successful implementation of these strategies can result in a significant reduction in branding promotion investments while creating shared value of the digital assets within this ecosystem for brand owners, vendors, and customers.
For instance, Geno facilitates the construction of engaging and efficient ecosystems that bring together brands, dealerships, and customers in an interactive business network right from the beginning.
Fintech service
Geno offers an enterprise blockchain solution and fintech services that leverage distributed ledger technology (DLT). Through our platform, industrial customers can accurately evaluate the value of their digital assets and fully unlock their potential within a traceable and interactive ecosystem. Our solution also equips businesses to effectively manage the growing trend of digital asset management by providing the necessary tools and instruments.
By utilizing our traceability and direct-to-customer (D2C) capabilities, enterprises can precisely identify and leverage their digital assets, resulting in enhanced product authenticity, stronger customer relationships, and increased brand value through transparent transactions
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Our Vision
Geno is committed to deliver Blockchain-as-a-Service solution for industries that drive supply chain transparency and redefine customer engagement. We pioneered the first industrial use case with Real World Assets (RWA) tokenization and have since expanded our business to fintech service, helping customers manage their digital assets through technological synergy.
Ian Zhang
Founder & CEO of Geno, Board Director of Concordium Foundation. 30 years of working experience in the automotive industry, with Geely, Polestar, Praxair, Robert Bosch GmbH/AlliedSignal Inc.
Peter Dellhage
CFO of Geno, 30 years of working experience in the automotive industry. Founder of MCI Invest.
Aleksandar Bijelić
CTO of Geno, former CEO of MVP Workshop and the President of the Board Serbian Venture Network in incubating Web 3 start-up and with more than 20 years of experience in Information Technology and Organization transformation.
Trevor Leung
Business Director of Geno, former Senior Manager in the Blockchain Sector of a global automotive company, former Assistant Vice President of China CITIC Bank (International),with more than 20-year experience in banking and fintech industries in Hong Kong and China.